You can earn a 5% discount on your First-Class Mail® and USPS Marketing Mail®, when you take advantage of the 2024 Tactile, Sensory, Interactive Promotion from the USPS. The promotion ‘encourages mailers to excite their customers’ senses by incorporating innovative techniques’ — things like scent, texture and unique folds are just a few examples of finishes that would qualify for the discount.
And here at MCD, finishes are all that we do and finishes on direct mail pieces is something we do everyday. Let’s take a look at a few finishing services we can provide on your next mail piece that will help increase engagement and qualify for the discount.
A mail piece that triggers one (or more!) of the five senses (sight, sound, smell, taste and touch) can create a memorable moment with consumers.
UV Coatings (See/Touch/Smell): Adding UV coatings undoubtedly adds value to any marketing piece. With a wide range of textures, colors, clarity and scents available, the uses of UV coatings are endless. Soft Touch to Grit. Matte to Gloss Raised. Plus, all the scents from apple to peppermint.
Embossing/Debossing (See/Touch): Embossing and debossing gives designs a three-dimensional look and creates a tactile experience. It is a great way to emphasize company logos, illustrations, or patterns, and these processes are the most budget-friendly finishing options.
Encourage consumers to have a hands-on experience with your brand with engaging, interactive elements.
Pop-Ups: Bring your pieces to life with pop-ups in unique, custom shapes!
Infinite Folds: A great way to display a lot of information, with a fold that’s hard to put down.
Zip Strips: A different way to seal and protect your mailing, plus its an easy way for consumers to open it.
Unique Die Cuts: No basic geometric shapes here, think intricate and dimensional.
Scratch-Offs: Scratch-off UVs or foils can make for a fun way to reveal a special offer, image or fact.
Be sure to work with your MCD sales rep to find the right tactile, sensory and interactive element for you next mailing piece!
Hurry, promotional period ends July 31, 2024. For more information about the promotion, download the official USPS PDF below or visit: https://postalpro.usps.com/promotions